Lonely Road – AC Mac
When AC MAC approached us with this song, we thought of this concept and the more we discussed it we came to the conclusion: the story merited a one take.
We then dived into the technical aspects of accomplishing this. After realizing that the location chosen would not allow us to execute a true one take, we split the video into 5 long takes that we ended up stitching together in post.
A big thank you to our incredible team, who worked long hours on this experiment.
Jordan HiltzDirector of Photography